As we help bring annuity and retirement education to the world wide web, we are constantly asked questions on best practices to use the Internet for both marketing and educational purposes.  For the wise financial advisor who is always looking for new ways to establish rapport and educate their clients, there isn’t an easier way than to have a well laid out and content packed website.  But once the site is live, how do you tell people about it?  How will new prospects find me?  Should I pay for advertising?  How much does it cost, etc?

Well we came across this great piece that described the difference between SEO (search engine optimization) and PPC (Pay per click advertising).  Either click SEO vs PPC  or the picture below to download the full PDF.

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